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The Torre Offer: Howard Rubenstein’s Idea?
So everyone’s buzzing about (former) Yankee manager Joe Torre rejecting a one year deal to return as the team’s coach. The deal, which not only is a big pay cut, also included the stipulation that...
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Pittsburgh Post-Gazette: ABC PR “Will Do Anything For Some Ink”
From Romenesko: ABC’s PR people are telling TV writers that they have extra tickets to the “The 41st Annual CMA Awards” that they’d love to give away to newspaper readers. “We can offer 2-4 tickets at...
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A Look at Halloween Press Releases
(image cred) Here are some that we enjoyed for various reasons. Do you have one we should know about? Send it to prnewser at mediabistro. Happy Halloween! Video: M&M’S(R) Chocolate Candies and...
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The Guardian: There has always been an uneasy rapport between journalists and...
Weighing in on the debate of whether it was right or wrong for Wired Editor-in-Chief Chris Anderson to publish the “banned” email addresses of some several hundred pr folk who have spammed his inbox,...
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Stand Up While You Pitch
(image cred) Sometimes we stand up while we’re on the phone or doing something in our cube. Maybe some folks in the office think we’re crazy, but it’s good for our health, and now we can prove it....
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NY Times: Done Anything for Your Brand Lately?
The NY Times “Shifting Careers” blogger Marci Alboher has a post today about the popular topic of personal branding. She calls out PR guru Peter Shankman: In an era when public relations people have...
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Looking at Cyber Monday Press Releases
(image cred) Are you working today or just discreetly shopping for gifts in your cube? Here’s a look at some of the “Cyber Monday” press releases we’ve seen on the wires: Walmart.com Extends Cyber...
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Valleywag: Google PR Tests Market for Non-Existent Product in WSJ, Again
(image cred) It’s common knowledge, or it should be, that attaching the world Google to anything you pitch gives you a much better chance of getting a reporter’s eyes/ears. Well, if you’re working...
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Ten Things You Should Never Say to the Media
(image cred) Not only are Kevin Dugan and Richard Laermer at the Bad Pitch Blog good at identifying the worst in PR pitches, they of course are also excellent media relations pros themeselves....
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Pitch the Media To Your Clients
(image cred) But shouldn’t it be the other way around, you say? Not necessarily. Bulldog Reporter’s Sally Falkow recently spoke with marketing guru Seth Godin, who said: The main challenge for PR...
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